the brief

Independent media company MediaCo is expanding into the online streaming space and is seeking a new brand identity. This is a student branding project.

the brand

VISION is picked as the name of the brand for it's two meanings: the power of seeing and the power of imagination. To convey the brand idea of challenging the eyes and imagination with original content, the logo is designed to be incomplete and can be positioned to hide/reveal content. The same style is applied across the board.

role

Art Director, Designer.

deliverables

Brand name and logo, poster series, mobile website, physical ads and swag.